Why you need corporate identity
Corporate identity is one of the most misunderstood terms in business – often confused with, say, logo or brand image, and associated with large-scale businesses in industries such as banking, legal, or technology. However, it is also one of the keywords in brand jargon that is essential to the success of your brand.
Over the years I found out that a lot of companies don’t or even never took their own identity seriously. When they started they had thoughts about their name (well most of them) and they found a nice picture or another logo, copied, changed it a little bit, and well they had a corporate identity, they thought.
Well, I’m sorry it doesn’t work like that and I sure don’t work like that. If you ask me to copy a logo I will give some coins and send you to the nearby copy shop. No, I talk to you, find out who you are and how you want your customers to see your business and then I start thinking and design a corporate identity that will fit your business like a designer suit. A few examples you can look at below. Interested? please mail or call me.